The Unsung Heroes of Channel

Flashy sales incentives and eye-catching marketing campaigns might get a lot of attention but it’s the operations that keep the wheels turning and the channel alive. 

From payment processing to compliance, claim administration to rebate programs, the operations teams in channel are the unsung heroes. 

We know that smooth ops are the key to success. This is why one of Outbound’s core service offerings centres around Channel Operations to help our clients manage the logistics of their channel. 

Market Development

Anyone who’s worked in channel will know the value of Market Development Funds (MDF) that flow from the vendor through the channel to support activity – but those funds always have strings attached…. 

 Each vendor has their own requirements for how their MDF funds can be spent, what activities are permissible, and how their brand must be represented. With so many vendors vying for channel presence, it’s no wonder that resellers and distributors value our help navigating the rules and driving profitable activities through the channel. 

 Alliances

If dealing with one vendor’s requirements wasn’t enough, it gets even more fun when they invite their friends along. Alliances in the channel are incredible catalysts and can unlock additional value for campaigns, lending their equity and messaging along with the cash. However, adding another player inevitably increases the level of administration required. That’s why having support in navigating the pitfalls of Alliance Management can release value by allowing you to focus more attention on driving revenue. 

 Deal Reg & Lead Management

Opportunities are the life blood of the channel, whether it’s a long tail lead that requires a lot of love and attention or a quick sale that’s turned around in a single call, keeping track of these diverse opportunities can be taxing to say the least. Wouldn’t it be great if there were some way of aggregating those leads and targeting prospects on a more granular level..? Sounds like a job for the unsung heroes… By combining proprietary technology with seasoned human expertise our Channel Operations team provides provide a range of solutions to maximise every channel opportunity, wherever it pops up.